Afstudeerscriptie met als onderzoeksvraag: “Met welke strategie kan Kikstra Outdoor Concepts de B2B markt het beste betreden?” Dit onderzoek heeft als doel meer inzicht verkrijgen in het B2B marktsegment en de daarbij behorende marktstrategieën. Vier deelvragen zijn hierbij gesteld: 1. Welke kansen …

Which elements in hospitality products, services and concepts will influence customers sensitivity and are triggering for creating DELIGHT & WOW? Is there more than ‘service, location, cleanliness, rooms/design and sleep quality? Will these value drivers change in the future (or perhaps they have already …

Het belang van innovatie voor economische groei en het scheppen van werkgelegenheid in het MKB wordt erkend door zowel academici als politici. Er worden daarom programma’s ontwikkeld om innovatie te stimuleren. Met deze maatregelen ontstaat de vraag te bepalen of deze initiatieven succesvol zijn en zo …

The Dutch greenhouse horticulture industry is characterized by world leadership in high-tech innovation. The dynamics of this playing field are innovation in production systems and automation, reduction in energy consumption and sharing limited space. However, international competitive advantage of the …

The Dutch greenhouse horticultural industry is characterized by world leadership in high-tech innovation. The dynamics of this playing field are innovation in production systems and automation, reduction in energy consumption and sharing limited space. However, international competitive advantage of …

Over recent years aspects of sustainability have claimed a central role in many countries. As a result research for sustainability has become an important driver for innovation. This paper describes developing a model that supports SMEs in integrating sustainability in their business and innovation processes. In …

Since the film of Al Gore An inconvenient truth, sustainability stands high on the national agenda of most countries. Concern for the environment is one of the main reasons in combination with opportunities to innovate. In general, innovation and entrepreneurship are important in the realm of national …

How can the grower and the supplier in the greenhouse horticulture industry gain competitive advantage through radical innovation? The challenge lies in time- to-market, in customer relationship, in developing new product/market combinations and in innovative entrepreneurship. Realizing this ambition …

Dit boek neemt u mee door vijf jaar minoren binnen het Innovatie- & Ondernemerscollege van het lectoraat Ondernemen en Innoveren. De minor Ondernemen & Innoveren is ontwikkeld voor studenten die een eigen onderneming willen opzetten. Studenten kunnen met allerlei ideeën aankomen om de haalbaarheid van …