Sportclub Exercise is a Sportclub in Voorburg, The Netherlands. Exercise has one location and about 1,500 active members. Exercise is a high-end gym competing with several other high-end gyms in Voorburg and its surrounding area. Aside from subscriptions for fitness and group lessons, Exercise also …

NICE, Network for InterCultural Experiences, is a German – Argentine corporation which promotes educational and cultural exchange by organizing internships, volunteering, and Spanish courses for everyone who wishes to discover, live and learn in Argentina. As NICE sees a profitable opportunity in offering …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

This article provides an introduction to the topic of multinational management. Multinational management employs a set of principles, theories and models, forming a systematic framework for managing organizations in a global context. This introduction will provide an embarkation point so as to demystify …

This research paper has been conducted for X. It presents a new communication strategy for the fund in order to improve its information and increase its effect towards the target audience. Since the First Rutte cabinet (2010) the Dutch cultural sector has been increasingly under pressure from government …

This research project is a requirement for the fulfilment of a bachelor’s degree in international business studies at the Hogeschool Utrecht. The study is an export plan for B2C Europe’s Spanish branch, and it is written to investigate if the branch could successfully expand its services to the European …

This research leads you through the process of creating an effective communication strategy to introduce the concept Allyousee.nl into the advertising and online shopping markets. It is a promotional platform for international artists and lifestyle products. The first version of allyousee.nl was released …

The aim of this research project is to provide an advice on how can healthcare professionals – doctors, hospitals and insurance companies make a (better) use of social media in order to generate awareness and engage general public in personalised medicine. In order to reach this aim an extensive desk …

The main question this final paper wants to answer is what the opportunities are for Fiber to the Home (FttH) on the Dutch market? In answering this question the Telecompaper report of 2008 and 2009 served as an important source, although 2009 was the main focus since this information was up-to-date. First …

The summary of this export policy plan briefly outlines how I went about writing this plan to export Dennis Publishing's Maxim magazine to the Japanese market. By asking which instruments Dennis Publishing will have at its disposal, I paved the way for a broad study on the opportunities and threats that …