In this paper we analyse “interconnected communication sequences” between Professional Foster Parents (PFPs) and Birth Parents (BPs) in family-style group care. Interconnected communication sequences are coherent sequences constructed by participants by use of multiple communication media. In family-style …

This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …

Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

This thesis investigates why consumers in Germany and the Netherlands are increasingly choosing non-alcoholic beer over its alcoholic counterpart. A quantitative on-line survey (≈ 300–400 respondents) assessed perceptions, purchase intentions and opinions on recent government regulations affecting the …

Introduction: Falls and fall-related injuries in community-dwelling older adults are a growing global health concern. Despite effective exercise-based fall prevention programs (FPPs), low enrollment rates persist due to negative connotations associated with falls and aging. This study aimed to investigate …

Illicit data markets have emerged on Telegram, a popular online instant messaging application, bringing together thousands of users worldwide in an unregulated exchange of sensitive data. These markets operate through vendors who offer enormous quantities of such data, from personally identifiable information …

Good collaboration between professional foster parents (PFPs) and birth parents (BPs) is of great importance for the well-being of out-of-home placed youngsters in family-style group care. Previous studies have shown that WhatsApp has become an important medium in the professional communication between …

Good collaboration between professional foster parents (PFPs) and birth parents (BPs) is of great importance for the well-being of out-of-home placed youngsters in family-style group care. Previous studies have shown that WhatsApp has become an important medium in the professional communication between …

In an era of information overload, relevance is key. Even more so in the physical store, where consumers are in a ‘shopping state of mind’ (Shankar et al., 2010), and where still a significant proportion of all purchase decisions is being made. Relevance can be achieved by filtering information and targeting …

The following research project was designed to increase brand recognition and awareness for Lagerwal, a vibrant new beer garden and venue for cultural events located in Amsterdam North. Lagerwal wants to establish itself in Amsterdam's vibrant hospitality scene and aims to target millennials (23-35) …