'As the events industry continues to evolve, the push for sustainability and inclusivity has never been more crucial. Four groundbreaking impact start-ups, having tested their innovations with Innofest under the Green & Inclusive Forward initiative, are addressing some of the most pressing challenges …

This report presents an in-depth study conducted for The KUGI Company (KUGI), with the Design-Based Research (DBR) Cycle serving as the conceptual framework for the thesis. The primary goal is to identify the most effective Customer. Relationship Management (CRM) strategy for KUGI to increase brand …

The following research project was designed to increase brand recognition and awareness for Lagerwal, a vibrant new beer garden and venue for cultural events located in Amsterdam North. Lagerwal wants to establish itself in Amsterdam's vibrant hospitality scene and aims to target millennials (23-35) …

Abstract. In recent years circular economy has become more important for the development of many places including cities. Traditionally, urban development policies have mainly been aiming to improve the socio-economic wellbeing of neighbourhoods. However, technical and ecologic aspects have their effects …

Vitrite Middelburg B.V. (hierna: Vitrite) is een technische productieonderneming die gevestigd is in Middelburg. De hoofdactiviteit van de onderneming bestaat uit het produceren van verschillende soorten basiscomponenten voor xenonlampen en Light Emitting Diode-lampen (hierna: Ledlampen) die van metaal …

Introduction Within the Entrepreneurship program at the Amsterdam University of Applied Sciences, there are a number of student start-ups that are developing inclusive, sustainable, and innovative solutions. We noticed that, during this process, they need to access certain facilities to develop a proof …

The purpose of this paper is to clarify the concept of open innovation and to develop insights on how Open Innovation can benefit young entrepreneurs who are in the process of creating their own start-up company. It discusses the reasons and motives of why young start-ups are encouraged to adopt open …

De handreiking is gebaseerd op de resultaten van een onderzoek naar het functioneren van ecosystemen van circulaire startups. De inzichten en actiepunten die uit dit onderzoek naar voren zijn gekomen worden beschreven en zijn nuttig voor ondernemers die zich willen aansluiten bij een ecosysteem of zelf …

English: In the Netherlands female entrepreneurs and women in tech have structurally less opportunities than men. The latest numbers from October 2020 show that only 1 percent of all venture capital went to female entrepreneurs. The percentage of non-white entrepreneurs that received financing is even …