Although attitudes toward sustainable commuting have become more positive in many countries, actual behavioral change remains slow. Meanwhile, the transport sector remains a major source of greenhouse gas emissions in Europe, with significant differences in sustainability efforts between governments …

The fashion industry is among the most polluting sectors worldwide. Each year, more than 92 million tons of textile waste are generated globally, while the number of wears per garment continues to decline. In the Netherlands, on average a person owns approximately 173 clothing items, purchases about …

Purpose This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and …

Food loss and waste (FLW) remains a critical global challenge, particularly in the food and beverage (F&B) sector, where small and medium-sized enterprises (SMEs) operate under tight margins and fragmented supply chains. This study investigates how F&B SMEs in the Netherlands address sustainability (including …

This study explores waste management literacy among secondary school communities in Tangerang City, Indonesia, using the Knowledge, Attitude, Behavior (KAB) model within the 3R (Reduce, Reuse, Recycle) framework. Employing a mixed-methods sequential explanatory design, the research integrates quantitative …

Packaging significantly contributes to global plastic waste and environmental degradation. While circular packaging is increasingly promoted as a sustainable solution, its success depends not only on technological advances and policy initiatives but also on consumer behavior. This research investigates …

Introduction True Pricing The aim of a TP calculation Method: True Price calculation Conclusion of research about True Pricing Method step-by-step

True Price (TP) transparency offers a structured approach to integrate sustainability into SME investment decisions by quantifying hidden social and environmental costs. This study explores how SMEs respond to TP insights, identifying key enablers and barriers to adoption. The Theory of Planned Behavior …

While consumers have become increasingly aware of the need for sustainability in fashion, many do not translate their intention to purchase sustainable fashion into actual behavior. Insights can be gained from those who have successfully transitioned from intention to behavior (i.e., experienced sustainable …

This research explores how integrating gamification with AI-powered menu systems can influence consumer behavior toward more sustainable food choices in urban restaurants. Through a mixed-method experiment using two website prototypes, findings reveal that personalized AI suggestions and sustainability …