Purpose This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and …

This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and misalignment …

The potential impact of urban (re)development on the well-being of residents has been recognized in literature (Butcher & Dickens, 2016; Brummet and Reed, 2019), underscoring the need to critically examine one’s approach to studying the so called ‘urban peripheries’. This paper proposes the practice …