Two modern trends in insurance are data-intensive underwriting and behaviour-based insurance. Data-intensive underwriting means that insurers analyse more data for estimating the claim cost of a consumer and for determining the premium based on that estimation. Insurers also offer behaviour-based insurance. …

Online test dashboard PREMIUM_EU

This research report examines the influence of sensory marketing on the purchasing behavior of consumers in premium fashion retail. In the face of increasing digitalization and growing online trade, stationary fashion stores are faced with the challenge of creating emotional and differentiating shopping …

This study analyzes how consumers in Germany and the Benelux perceive ready-made meals. Using a combination of surveys and in-depth interviews, five value dimensions are evaluated: taste, health, convenience, sustainability, and price/value. The results show that taste and convenience are the main drivers …