This report addresses the critical role of social media marketing in boosting brand awareness and driving sales for Ustrem JSC, a Bulgarian industrial manufacturer lacking previous online visibility. The study specifically investigates the research question: "What role does social media marketing play …

Organizations and enterprises search for ways to exploit the vast amount of data that is produced by citizens, sensors, devices and administrative processes. Capitalizing on the produced data should be done responsibly by preventing, mitigating and managing undesired side effects such as violation of …

Social entrepreneurs grow their enterprises while making do with what is at hand, which is the core principle of social bricolage. However, the extent to which social entrepreneurs enact social bricolage at different stages and how social bricolage is practiced in day-to-day operations in unexplored …

Presentation on the PhD thesis during a consortium meeting of the SCENTISS research Programme

Co-creation in a quintuple helix, the art of including natural environments of society in a living lab that includes different types of stakeholders and monitoring the quality of this process of co-creation. In the last decade, co-creation has not only become a widely used concept in academic discourses …

Purpose – The purpose of this study is to contribute to a better understanding of innovative forms of collaboration between different types of enterprises – aimed at scaling social impact – and address the challenges and complexities inherent to these specific types of partnerships. The particular focus …

Although the contribution of social entrepreneurship to social innovation is becoming increasingly acknowledged in theory and practice, it is less apparent in relation to social work. This chapter aims to contribute to a better understanding of social entrepreneurship in relation to issues of social …

This qualitative study investigates the role of coworking spaces as innovation intermediaries, focusing on a specific case study in Amsterdam. We introduce a comprehensive framework that integrates five key coworking space units and delineates three primary innovation intermediary roles: facilitation, …

Purpose Social enterprises have proven to play a vital role in the transitions towards inclusive labour markets and sustainable economies. Yet, they often struggle to flourish within traditional economic systems due to the dual mission of pursuing social and commercial goals, leading to inherent tensions …

How can small and medium-sized enterprises (SMEs) take care of their employees’ well-being so that they can retain a productive and satisfied workforce? The present study examines the relation between soft controls and the well-being of employees in small and medium-sized enterprises. Soft controls are …