This Rеsеаrch Justificаtiоn dоcumеnt invеstigаtеs Billа Bulgаriа’s currеnt prоblеm rеgаrding thе tеndеr prоcеss in Cаtеgоry Mаnаgеmеnt. Thе rеsults shоw thаt thе dеpаrtmеnt is indееd fаcing sеvеrаl chаllеngеs. Thе whоlе tеndеr prоcеss is dеcеntrаlizеd, thеrе is nо stаndаrd prоcеdurе, аnd nо structurеd …

Equitable access to healthy food is a critical challenge in urban Asia. Food safety governance promotes modern supermarkets over more traditional markets, but supermarkets are associated with unequal access to food. This study investigates how retail policies driven by food safety impact the diets of …

This report contains: Implementation of social media in business strategies in the retail sector in The Netherlands. The central question is: In what ways has the implementation in 2016 of a new communication strategy with a focus on social media influenced the market share of supermarket PLUS? This …

Currently, only 22 percent of Dutch households consume a dairy dessert on a daily basis. FrieslandCampina, market leader in the Dutch dairy category, set a goal for 2013 to increase this to 23 percent. Mona, one of their brands, is set to be one of the driving forces in the category's growth.The brand …