Due to the increasing competition non-profit sport organizations face from other sport providers (both for-profit and non-profit), they are encouraged to better satisfy their members’ expectations. New initiativesor innovations may need to be adopted by these organizations to attract and retain members. …

In this report the marketing plan of Primark will be discussed. Primark was established in 1969 and is originally an Irish brand. After 1969, Primark expanded very quickly to several other countries. Its main goal is to sell inexpensive clothing and other accessories for women, men, children next to …

This paper deals with Rural Tourism in Twente. A comparison is made between Twente and several other regions in The Netherlands. Economic results like Employment and the development in Tourism over the last few years is taken into the comparison. It becomes clear that Twente is a region with a well-developed …

Amsterdam Velo is a bicycle tour company which is active in and around Amsterdam. It was founded in 2011 by the owner Paul Spits. The business has been prospering quite rapidly ever since. However, the tourism industry is dynamic and changing fast, in order to anticipate to the changes it has to compile …

The Netherlands has two types of higher educational institutions - research university and university of applied sciences. The first one has a more theory-based approach to education, while the latter puts emphasis on applying the knowledge taught in the classroom by developing practical skills. The …

The research consists of a marketing plan for Eosta, a company that sells and exports organic fruits and vegetables. The company seeks the proper marketing strategy in order to attract as many customers as possible, and to strengthen the brand image of its products. The problem is to find a good strategic …

Individual cities across the globe are profiling themselves as attractive cities. Their aim is to attract groups such as tourists, new inhabitants, businesses and students; that will result in a growth of economy (Kotler, Economic development, 1993, p. 75). City marketing is an excellent tool to use …

Bergerden Agropark is a greenhouse zone area in province of Gelderland in the Netherlands. The local government, municipalities Nijmegen and Arnhem, is the owner of the land and it invested a lot on sustainable energy system in Begerden Agropark. The greenhouse entrepreneurs built new and modern greenhouses …

In this paper I describe the ways in which the communication discipline can make a hidden crisis transparent. For this purpose I examine the concept of crisis entrepreneurship from a communication point of view. Using discourse analysis, I analyse the discursive practices of crisis entrepreneurs in the …

In this paper I describe the ways in which the communication discipline can make a hidden crisis transparent. For this purpose I examine the concept of crisis entrepreneurship from a communication point of view. Using discourse analysis, I analyse the discursive practices of crisis entrepreneurs in the …