Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each tool …

The institutional adoption of learning analytics in the Netherlands is still low. This chapter presents a study on the challenges that Dutch higher educational institutions encounter when adopting learning analytics. The literature describes possible challenges regarding assets, data governance, data …

Design and development practitioners such as those in game development often have difficulty comprehending and adhering to the European General Data Protection Regulation (GDPR), especially when designing in a private sensitive way. Inadequate understanding of how to apply the GDPR in the game development …

In this episode of “Learning to Think Like a Cyber Security Specialist,” we explore how investing in Security and Privacy is crucial for building trust with clients. We contrast different company approaches to handling personal data, from transparent and protective to invasive and careless. The episode …

This book is a journey through coexisting, emerging or speculated about, types of digital value transfer infrastructures. Using digital value transfer infrastructures as a central case study, this thesis is concerned with unpacking the negotiation processes that shape the governance, design and political …

Failure is a popular topic of research. It has long been a source of study in fields such as sociology and anthropology, science and technology studies, privacy and surveillance, cultural, feminist and media studies, art, theatre, film, and political science. When things go awry, breakdown, or rupture …

GGZ verpleegkundigen die voor een crisisdienst werken moeten tijdens hun werk beslissingen nemen over het wel of niet delen van persoonsgegevens met ketenpartners. In de literatuur zijn randvoorwaarden gevonden voor het doorbreken van het medisch beroepsgeheim. De GGZ verpleegkundigen wisten niet of …

The challenges facing primary education are significant: a growing teacher shortage, relatively high administrative burdens that contribute to work-related stress and an increasing diversity of children in the classroom. A promising new technology that can help teachers and children meet these challenges …

Minimaal één derde van de Nederlanders die weinig geld hebben en daardoor recht hebben op financiële tegemoetkomingen van hun gemeente, maakt daar geen gebruik van. Maar zonder deze inkomensaanvullingen kan het moeilijk of zelfs niet mogelijk zijn om rond te komen en schulden te voorkomen. Gemeenten …

De speculatieve toepassingen van augmented reality in de praktijk. Als het aan de bedrijven als Meta, Niantic en Apple zou liggen, dan wordt dat de toekomst. In het aankomende decennium zal die wissel van smartphone naar smartbril gaan komen. De hoofdmotor van onze brillen zal draaien op artificial intelligence, …