Nokia is a large mobile phone company that is struggling to keep up with other players in the emerging smartphone market. The market is very competitive and the products have a short life cycle. Furthermore, a high level of innovativeness is required. In this report the Finnish mobile phone company has …

The contribution of purchasing to the development and growth of small- and medium-sized enterprises (SMEs) and the overall performance of supply chain has been neither rigorously examined nor empirically substantiated. This paper provides empirical evidence on how purchasing variables (relationship, …

This report was produced within the framework of the RAAK PRP project ‘Veiligheid op de werkvloer’. Personal protective equipment (PPE) is used on a daily basis by millions of people all over the EU, voluntarily or as a result of EU legislation. In this report we deal specifically with the textile/garment …

This research paper is written acting upon instructions from Ahold European Sourcing. This department within the international retail organization Ahold (Koninklijke Ahold N.V.) is responsible for the purchasing of private label, fresh, non food and not for resale goods in Europe. Ahold European Sourcing …

Neckermann, one of the biggest tour operators in The Netherlands, wanted to improve the product placement on the lister pages of the website Neckermann.nl. This report provides a way to arrange the product placement for different customer segments on the website. In order to do so, the customer preferences …

This paper describes a study into consumers' reasons for buying socially responsible (SR) products, such as Fair Trade products and organic meat. As opposed to other studies, we use a qualitative approach based on 25 in-depth interviews and include several different products in the research. This leads …

Nowadays many schools are innovating and often do so by purchasing new electronic school boards. My training school did this as well. They bought several ActivBoards to modernize the school and its way of teaching. The only problem was that many teachers did not know how to use it and the school was …

This research paper is written acting upon instructions from Ahold European Sourcing. This department within the international retail organization Ahold (Koninklijke Ahold N.V.) is responsible for the purchasing of private label, fresh, non food and not for resale goods in Europe. Ahold European Sourcing …

The benefits of collaborative purchasing are many, yet in the healthcare sector, in particular at hospitals, it is still uncommon. In this paper we identify major impediments for collaborative purchasing, resulting in a first component of our proposed collaborative e-purchasing model for hospitals; as …

The purpose of this report is to investigate the industrial trade networks of Bulgaria for the manufacturing of machines, parts, tools and mechanical equipment. It was assigned by the marketing consultancy KommaNet in order to find out why its main client, the Dutch Centre for Promotion of Imports (CBI), …