The purpose of this report was to research how to optimize customers and sales for independent coffee cafes in the Netherlands. By researching the main motivations of Dutch consumers to visit a coffee cafe and current marketing methods used in other coffee cafes, an advice marketing plan is offered. …

In deze lezing en in dit artikel wordt de hedendaagse problematiek van het fotografische beeld beschreven vanuit de theorie van Vilem Flusser: beelden zijn concepten geworden die ons het zicht op de werkelijkheid ontnemen. Het expertisecentrum PRICCAPractice brengt artistieke praktijken bij elkaar waarin …

Nowadays, modern societal trends and technologies enable us to live our lives with comfort and fun. On the one hand, these developments enhance quality of life, on the other hand there are downsides related to our health and happiness. Therefore, in our current society, it is necessary that parents consciously …

The third industrial revolution is often thought to be caused by the emergence of three-dimensional (3D) printing technology. There is an evolving digital ecosystem that in several ways parallels the early development of digital music formats for the consumer market. At the same time there are social …

A research programme into ethical, socially responsible thought as a precondition for our financial actions.Speech of Dr. Margreet Boersma of Hanze University of Applied Sciences at her installation as a professor of Sustainable Financial Management.There is little room for what's good, beautiful and …

Developments in the Netherlands: the Eemshaven case and ‘social return.'Conference Public procurement

In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

In this case study, we want to gain insights into how residents of three municipalities communicate about the new murder scenario of the cold case of Marianne Vaatstra and the possibility of a large-scale DNA familial searching. We investigate how stakeholders shape their arguments in conversation with …

In this case study, we want to gain insight into how residents of three municipalities communicate about the new murder scenario of the cold case of Marianne Vaatstra and the possibility of a large-scale DNA familial searching. We investigate how stakeholders shape their arguments in conversation with …

The valuable professional and the three pillars of honours education. With the Windesheim Honours College, Windesheim established a multidisciplinary and challenging HBO+ degree programme for socially engaged, talented and motivated students with diverse backgrounds. A vital characteristic of the WHC …