De winkelstraat loopt leeg, want klanten shoppen steeds meer online. Winkels zetten daarom steeds vaker beleving in, om klanten een unieke ervaring mee te geven. Wat zijn de laatste ontwikkelingen rondom klantbeleving in winkels, welke innovaties zijn er, en werkt dit?

Many attempts in measuring the pulse and potential of a creative city have been undertaken during the last decade or so. Popular notions like Creative City or Creative Class were coined and catered for policy-makers and urban developers, which try to explain how to create and retain prosperity and affluence …

In this paper I measure first year student Facebook usage as part of a broader PhD study into the influence of social media usage on the success of students in higher education. A total of 906 students were asked to complete 3 surveys on Facebook usage with their peers, for two consecutive years (2011-2012 …

Op welke wijze kan crowdsourcing worden ingezet om te komen tot een landelijk platform waar innovatieve ideeën voor onderwijsvernieuwing in het HBO worden verzameld en gewaardeerd.

This article demonstrates ‘the stemfie’ to be an interesting current example of the enactment of liveness within media practices. The photo taken of oneself while (or just after) voting and consequently shared with others via online social networks, connects us to an event that is important to us as …

Volgens meerdere marketeers zijn beacons ‘the next big thing’; en grote retailers als de Bijenkorf zetten beacons al in. Klanten kopen namelijk steeds meer via internet, en winkels zoeken daarom naar manieren om een beleving te bieden, zodat klanten naar de winkel blijven komen.

Vertical farming is a promising new technology for increasing crop yields per square meter. However, little research has been done so far in people's perception of this technology. The aim of this project was to gain a better understanding of consumers' attitude on small scale vertical farming at home. …

This paper describes the Care4Balance (C4B) system for better facilitating communication and task coordination between formal and informal caregivers, and older adults as care receivers. Field-tests with older adults (n=3) and user studies (n=9) were conducted to evaluate the system and the perceived …

An overview of innovations in a particular area, for example retail developments in the fashion sector (Van Vliet, 2014), and a subsequent discussion about the probability as to whether these innovations will realise a ‘breakthrough’, has to be supplemented with the question of what the added value is …