Introduction The current research focused on the price image of retailer X. The research concerned the drivers of the price image and the relationship between the price image and the consumer (buying)behavior. Through the deskresearch and fieldresearch the goal was to manage the expected price image …

The Leidse Schouwburg-Stadsgehoorzaal is the umbrella organisation of the concert hall and the oldest theatre in the Netherlands in Leiden. The Leidse Schouwburg-Stadsgehoorzaal offers shows and concerts to a wide range of visitors. Within the organisation, there was no focus on the Customer Journey. …

This study was conducted for Dutch Organic International Trade BV (DO-IT). This research provides an answer to the central question: “What factors are important for a successful visit of a customer brand website for existing customers in the Netherlands?” This study investigates the websites www.amaizin.nl …

This plan is written because the company Napco beds has taken over the brand Norma approximately one year ago after the brand declared bankruptcy. Napco beds is a company that owns different brands named Napco, Nextday and Norma respectively. The client for this plan is Norma. In 1884 Norma started with …

Den Haag Marketing is the marketing and promotion organisation of the city The Hague and its seaside resorts; Scheveningen and Kijkduin. Den Haag Marketing(DHM) promotes attractions and events in The Hague that would be interesting for the intended target groups. The organisation takes care of the city’s …

Sales Channel is a company, that offers quotation comparisons on behalf of their partners to companies, that need telecom, energy, printing, software or hardware. Because Sales Channel does not generate enough leads for the partners of the company via the current routes, the marketing department wants …

Before beginning my career as a marketing professional I want to do a research for an online marketing agency. The name of the agency is Atvise. Atvise is specialized is achieving online results for their customers. Each customer has different online objectives which Atvise wants to realize. Atvise …

The Museum Volkenkunde (National Museum of Ethnology) in Leiden is a museum about people and their cultures. The museum’s activities consist of permanent exhibitions of objects from eight different cultural areas around the world as well as small and large temporary exhibitions. To attract visitors to …

Met onderzoekspartners Ruben Vrijhoef (HU), Erlijn Eweg (HU), Raymond Stijkel (BAM), Arnold Homan (Inbo), Bas Slager (Repurpose). Uit de Inleiding: "In september 2015 heeft Hogeschool Utrecht een project aanvraag ingediend bij NRPO SIA, genaamd Circulaire gebouw installaties, samen met de partners …

The Palace hotel Zandvoort is a 4-star hotel situated at the boulevard of Zandvoort which is one of the most popular beaches in the Netherlands. The main problem for the Palace hotel are the bad online reviews. The purpose is to investigate what people are expecting from the Palace hotel. The main …