How can ST. by Olcay Gulsen become commercially successful in Hong Kong within two years? This question is the central research question in this final paper and reflects the ambition of ST. to become a big retail player in the fashion market of Hong Kong. ST. Studio (previously called Supertrash) is a …

Traditional toy industries have been influenced by the emergence of tech gadgets such as iPad and Virtual Reality Glasses. Based on a report on The Telegraph (2010), tech gadgets have replaced traditional dolls and cars as children’s favorite presents. Huawei, one of the China’s leading toy companies, …

In navolging van vele andere universiteiten opent ook Groningen een 'Branch Campus' in het buitenland.

Journal: doing business with China

The aim of this study is to provide an informed answer to the following central question: How can Friends of Slovenia best deploy its marketing instruments in support of the strategy, in order to enter the Chinese wine market and achieve a turnover of €500.000 by the end of 2017?

In the psychological field, a lot of progress has been made in values theory. In marketing theory, however, the use of values has been undervalued. Despite the widespread managerial use of brand values, attention has remained focused on the brand personality concept. This book intends to provide a new …

About this publication: Computer mediated interpersonal interactions are defining our daily lives as we know it. Studying this phenomenon with various methodologies, across different cultures and traditions is a crucial component in understanding social ties. This book brings together articles that approach …

Journal in which the Groningen Confucius Institute (GCI) shares different perspectives on China and provides insights into China from as many different aspects as possible. GCI aims to provide a full view of real China to the readers as well as featuring international and comprehensive perspectives, …

Sinds mensenheugenis is de mens op zoek naar wijsheid. We zijn op zoek naar ‘wijze’ ideeën over hoe om te gaan met de dagelijkse praktijk en voor antwoorden op vragen en beslissingen die we moeten nemen. De centrale vraag is: hoe kunnen we wijsheid als concept voor management en ondernemerschap toegankelijk …

Internationalizing curricula. Needs and wishes of alumni and employers with regard to international competencies. Internationalization has become of great importance for universities acrossthe globe. The labour market is becoming international, with internationalopportunities and international competition. …