As social media become more and more relevant for brands, it is important to find ways of increasing valuable exposure for brands on social media. Valuable exposure is generated when brands create social capital for individuals. Social capital can be defined as the resources available for individuals …

This research leads you through the process of creating an effective communication strategy to introduce the concept Allyousee.nl into the advertising and online shopping markets. It is a promotional platform for international artists and lifestyle products. The first version of allyousee.nl was released …

Vanuit de wens om sneller prototypes te kunnen testen en ontwikkelen is een prototyping-board ontwikkeld voor SRON. Aan de ontwikkeling van het prototyping-board is een onderzoek naar de eisen en wensen van SRON vooraf gegaan, en is gekeken naar de mogelijkheden voor het eenvoudig kunnen aansluiten …

The Internet’s dominant role in recent years has caused a change in the relationship between media producers, suppliers and consumers in the traditional media landscape. The cultural sector must therefore decide what to do with today’s digital media in response to the general public’s changing role, …

The web is widely used by museums as a low-barrier platform to inform people on activities in the museum and publish their collections online. It is not uncommon that this publishing consists of an simple web interface connected to a database that holds records with limited information about the artifacts; …

In this paper we discuss the design process that took place while creating social software for Amsterdam University of Professional Education (AUPE) and the interactive knowledge platform, called ‘Theme-sites’. Themesites are used collaboratively by nine universities bound by a consortium, Digital University …