De consument bewust loyaal maken met HV Polo
Casper Koppelle (Student); Kees de Graauw (Begeleider)
Import of Croatian Wine
Davor Simic (Student); N.A. Ariens (Begeleider)
An inventory of the business opportunities to export community timber from South-western Cameroon
Dragt, R.S. (Student); Olsthoorn, A.
The nature of embedded purchasing activities in SMEs
Hagelaar, Geoffrey; Staal, Anne; Holman, Richard; Walhof, Gert
Tool for identifying critical control points in embedded purchasing activities in SMEs
Hagelaar, Geoffrey; Staal, Anne; Holman, Richard; Walhof, Gert
Providing information and enabling transactions: which website function is more important for success?
Hoekstra, Janny C.; Huizingh, Eelko K.R.E.; Bijmolt, Tammo H.A.; Krawczyk, Adriana (Amsib (Cedis))
Authenticity
Veronique Klomp (Student); Ronald Voorn (Begeleider)
The impact of in-store product demonstrations on the consumers’ purchase behaviour
Stefanie Krijnenburg (Student)
Exploring Vivonline's brand resonance potential
Kylie Brons (Student); Theo Bors (Begeleider); Jitte Milder-Sorber (Begeleider); Vivian Reijs (Begeleider)
Customer value in a credence service context
Gerrita van der Veen (Lector); Esther Verboon (Lid Lectoraat); Josje Dikkers (Lid Lectoraat)




























