Due to the digitalization new forms of media have been developed that involve a po-tential risk for adolescents. Nowadays, young adults are always online and through social networks and instant messengers they can for example be bullied easily and data can be used improperly. Moreover, adolescents are …

This thesis focuses on the millennial generation and their choice of restaurants in the city of Leiden, The Netherlands. It is vital for restaurants to understand the needs and demands of this demographic group since it will be the second largest demographic group. The objective of this research was …

This research is dealing with a current issue within the international equestrian sport event sector. Caused by the development of the mobile web internet and the use of mobile web application every day, many events and technic firms are considering of already does to include the visitor more in the …

This report gives an insight into the topic influencer marketing in the equine industry in Germany, the Netherlands and Great Britain. Influencer marketing is a marketing trend using persons on social media to influence their followers. It is a big hype everyone should be aware of, but unfortunately …

One of the main causes of numerous health problems is a lack of physical activity. To promote a more active lifestyle, the Hanze University started a health promotion program. Participants were motivated to reach their daily goal of physical activity by means of an activity tracker in combination with …

Previous research about parents’ mediation of their young children’s (digital) media use has predominantly focused on the different types, determinants, and effectiveness of parental mediation strategies. Although research on parents’ perceived mediation concerns and competences is scarce, it is known …

Firms increasingly use social network sites to reach out to customers and proactively intervene with observed consumer messages. Despite intentions to enhance customer satisfaction by extending customer service, sometimes these interventions are received negatively by consumers. We draw on privacy regulation …

In face-to-face social interactions, blind and visually impaired persons (VIPs) lack access to nonverbal cues like facial expressions, body posture, and gestures, which may lead to impaired interpersonal communication. In this study, a wearable sensory substitution device (SSD) consisting of a head mounted …

‘Old’ marketing, such as flyers and newspaper ads, did not work that well anymore for Sport2000 Bakker, and was becoming too expensive. They assumed that social media would be a cheaper, more effective, and goal-oriented marketing tool. Sport2000 Bakker was also seeking more customer participation and …

Instagram influencer marketing is the new word of mouth marketing tactic in which influencers are able to directly impact people. These so called opinion leaders are of great value for brands who wish to distribute their products or services to a certain type of audience. Micro-influencers are a specific …