The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

Unitedstudios was founded in 2008 and its principal mission is to establish a superior quality photo and film production studio in the south of the Netherlands through creativeness, innovation, flexibility and outstanding customer service. The studios main service is providing complete advertising solutions, …

The exploration of the narrative nature of local memory websites in relation to empowerment theory produces new insights in the nested levels of analysis of both. Empowerment’s value orientation calls for a focus on strengths instead of weaknesses and, as such, requires specific language that accommodates …

After the “Rose Revolution” in 2003, Georgia’s political elite announced its new policy direction to follow democratic and liberal beliefs norms, values and ideas. This has formed Georgia’s national identity, which, the country claims, has always been European. Georgia’s powerful neighbor country – Russia …

Biodiversity, including entire habitats and ecosystems, is recognized to be of great social and economic value. Conserving biodiversity has therefore become a task of international NGO’s as well as grass-roots organisations. The ‘classical’ model of conservation has been characterised by creation of …

Nowadays, the Rule of Law is seen as more and more important for international relations. The concept of the Rule of Law means that ordinary citizens and those who govern should obey the law. It means that the society is ruled by law and not by men. Several main principles are identified, namely government …

The theme of this graduation assignment is destination branding. The main goal of destination branding is to emphasize the unique image of a destination, which then differentiates it from competitors (Hanzaee & Saeedi, 2011, p.13). The Bratislava Tourist Board – largest in campaigning the city brand …

The present document concludes my time as a European Studies bachelor degree student within The Hague University of Applied Sciences and it aims at discovering the possible repercussions of the economic crisis on the cooperation within the European Foreign Policy realm. It is intended to observe how …

This report provides information about the commercial relations between three important European states: The Netherlands, Germany and Poland. The triangular relations of these states is researched with the next question in mind: What are the consequences of increasing German-Polish commercial relations, …

The number of applications for debt management services in the Netherlands shows a steady increase of about 10 percent each year, over the last few years. Municipalities, responsible for these services, at the same need to cut back on expenditures. Our research shows that the (social) return on debt …