Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate …

Societal actors across scales and geographies increasingly demand visual applications of systems thinking – the process of understanding and changing the reality of a system by considering its whole set of interdependencies – to address complex problems affecting food and agriculture. Yet, despite the …

This paper puts forward a conceptual proposition that ties the discourses on ‘urban memory’ (Stillman and Johanson, 2009; Ringas, Christopoulou, Stefanidakis., 2011; Loughran, Fine & Hunter, 2015), sensory ethnography (Pink 2017 ), and counter-mapping (Crampton and Krygier 2018; ) with digital methods …

Campuses are increasingly positioning themselves as attractive locations for businesses. This research studies how this plays out in Amsterdam. We conclude that there is currently much fragmentation in efforts to position the campus landscape as business location, and provide some policy recommendations …

The rising rate of preprints and publications, combined with persistent inadequate reporting practices and problems with study design and execution, have strained the traditional peer review system. Automated screening tools could potentially enhance peer review by helping authors, journal editors, and …

Positive Energy Districts (PEDs) are potential high-impact climate change mitigation actions towards low carbon or even climate neutral cities. This implies that the energy performance and greenhouse gas emissions of PEDs need to be assessed. To this end, an accounting methodology, metrics, supporting …

Medium-sized cities across Europe are increasingly and actively attracting skilled migrants. How can these cities best manage the challenges of internationalisation? That is to say: How can they attract, facilitate and integrate skilled migrants, enabling them to contribute to the regional culture and …

The current Covid-19 pandemic has underlined the importance of urban public spaces in achieving health and social well-being (Dobson, 2021; Poortinga et al., 2021), prompting policymakers and urban planners to rethink their approach to the design of these spaces. They now propagate adapting urban public …

This paper seeks to understand the role of valuing in urban live music ecologies. It explains how multiple actors (e.g. directors of music venues, musicians, policy-makers, and real estate experts) in Dutch live music ecologies negotiate the different values of live music. To examine this dynamic, we …

Worldwide, there is a growing recognition that strategic partnering between cities and universities can bring substantial benefits for both sides. The big question is how to organize such partnerships successfully. This handbook offers insights, best practices and advice for leaders in cities and universities …