Introduction This rapport is commissioned by IMK Opleidingen. IMK Opleidingen is an educational institute that provides corporate and personal training and wants to improve personal and organizational performances. The providing services of IMK Opleidingen can be divided in the following categories: - Management …

This is a thesis written for the owners of Zomerliefde. Zomerliefde is a wine especially for festivals. The wine is available in a plastic bottle, so at festivals the wine can be sold by bottle. This report and research has been executed, because Zomerliefde is a new company that wants to know how they …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

Le Premier ministre néerlandais Mark Rutte annonce en septembre 2014 la fin de l’État-providence et l’avènement de la société participative. Dans cette nouvelle société, chaque citoyen participe activement à la vie sociale et économique. Les citoyens y prennent par exemple la responsabilité de l’entretien …

This article addresses European energy policy through conventional and transformative sustainability approaches. The reader is guided towards an understanding of different renewable energy options that are available on the policy making table and how the policy choices have been shaped. In arguing that …

Het competentieprofiel Innoverend Handelen is speciaal ontwikkeld voor het Honoursprogramma van Hogeschool Rotterdam. In samenspraak met beroepenveld en opleidingen is onderzocht wat de meerwaarde zou kunnen zijn van een Honoursprogramma. In de beroepspraktijk is behoefte aan mensen die vernieuwend kunnen …

The competence profile Learning to Innovate has been specially developed for the honours programme at Rotterdam University of Applied Sciences. The added value of an honours programme has been examined in consultation with the professional field. Professional practice has a need for people who can think …

In recent years there has been a trend in the sales of supermarket products. The consumer buys an increasing proportion of products which are in promotion. This has increased the promotion pressure in supermarkets to an average of 20 percent (IRi, 2016). In the category cheese the promotion pressure …

This strategic sales report is realized by Thomas Vos, a student at the University of Applied Sciences in Leiden. On behalf of Metsens, a strategic sales report has been written in order to gain growth. Metsens’ target is to achieve a growth of 125% by conducting research aimed at the Metsens’ strategic …

This plan will give insight in how to increase the amount of leads coming from the KHZ website. Nowadays online is growing bigger each day. That’s why it is important to have a proper online strategy. To answer this question desk- and fieldresearch was conducted. The research focused on multiple online …