Het project “Sporttoerisme - Sportas Amsterdam” draait om de vraag: welke kansen biedt sporttoerisme voor Sportas? De aanleiding voor het project is het bredere programma rond het gebiedsconcept Sportas Amsterdam. Dit programma behelst de ambitie van de gemeente Amsterdam, gemeente Amstelveen en partners …

The third industrial revolution, triggered by Internet communication and renewable energies, can be experienced in so-called FabLabs that empower users to ‘make almost anything’. Although this does not change the need for designers to have making and prototyping skills, there is no doubt the revolution …

From the page of the publisher: Sustainable urban development entails integration of environmental interests into decision-making at the local level. To achieve this, higher tiers of government may compel municipalities to explicitly consider environmental objectives or even prioritize them by demanding …

In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

This research has been done on behalf of Eosta, a leading international distributor of fresh organic fruits and vegetables. Eosta is concerned with the situation of the earth's soils and wants to start an awareness campaign about soil. The central question of the research is: how can Eosta communicate …

Nicaragua is the second poorest country in Latin America and the Northern Hemisphere. The country is in this bad position due to military conflicts in the past, corrupt and dubious politics in the past and present, a weak economy, and bad quality education and low school enrolment rates. The accumulation …

One of a number of cities in The Netherlands, which attract a large international community, is Maastricht, the capital of The etherlands most southern Province. Maastricht is internationally, recognized as the European City which lies in the 'heart' of Europe, due to its proximity to both the German, …

This thesis explores the subject of alumni relations with the aim of demonstrating how alumni relations can be of benefit to universities. It also goes into the difficulties that could present themselves with alumni relations both in the shorter and the longer term. This is supported by the testimony …

Women play critical roles in agriculture in many parts of the world. Yet, despite their contribution to global food security, women farmers are frequently underestimated and overlooked in development strategies. For this reason, women find it more difficult than men to gain access to valuable resources …

Tchibo is an international retail, coffee and consumer good company. Throughout the company´s history a unique business concept combining coffee expertise with a weekly changing range of consumer goods was created. This paper aims to analyse and outline the market characteristics of the Mexican market …