Researchers have long argued about the existence of the universal consumer trend escapism since it is believed that the trend has a positive influence on the entertainment industry, and thus the cinema industry, during the recession. As a result, the cinema industry is believed to be recession-proof, …

Spain is a country which at the moment has several economic problems. Therefore, the Spanish Government is offering non-European citizens the possibility of receiving Spanish residential visa when investing more than 500.000 € in real-estate. The purpose of this paper is to help Casamona, a young Spanish …

Purpose This paper investigates the impact of complaint behaviour and service recovery satisfaction on consumer intentions to repurchase through Internet channels. Design/methodology/approach Using survey data from large consumer samples from 15 European countries, the authors classify consumers according …

It is well-established that, as a consumer decision aid, electronic word of mouth (eWOM) provides opportunities to both consumers and companies. By relying on eWOM, consumers believe that they are better able to make informed purchase decisions. By incorporating eWOM in their business strategies, companies …

Draft research proposal; 20 JAN 2013. Preliminary proposal for a 3 (max 4) year research project leading to a PhD. In preparation for the WION workshops on Advanced Purchasing Research and to be worked out in more detail as a PhD research proposal before MAY 2013. The research objective is to find out: …

This dissertation will focus on the greenhouse vegetable horticulture sector of the Netherlands, and will investigate how Dutch greenhouse companies can benefit from the relationship with Poland. Currently, the export of the Dutch greenhouse vegetable has decreased and the sector is experiencing the …

This report is a feasibility study for the start-up of Caribbean Flavors, an online groceries shop. Caribbean Flavors aims to offer Caribbean ingredients and food products to consumers in Spykenisse. Before taking serious steps and opening its store, the company wanted to explore its opportunities and …

Nokia is a large mobile phone company that is struggling to keep up with other players in the emerging smartphone market. The market is very competitive and the products have a short life cycle. Furthermore, a high level of innovativeness is required. In this report the Finnish mobile phone company has …

Environmental or ‘green' education is an important driving force behind the ‘greening' of society as it plays a critical role in raising environmental awareness and preparing students for green jobs. None of the existing environmental attitudes and behavior measures is focused on the evaluation of green …

Mediated communication is moving away from the traditional concept of oneway mass communication in which a centrally located sender addresses a mass audience. In today’s interactive media landscape, people formerly known as ‘the audience’ are increasingly dictating the creation and dissemination of information. …