This advisory report is written for Rowans Leisure Centre in North London. The leisure centre is well-known in (North) London and offers their customers different types of entertainment, such as bowling and karaoke. They recently added the option to hire a suite at the centre. The request to Sense Advertising …

Amsterdam Velo is a bicycle tour company which is active in and around Amsterdam. It was founded in 2011 by the owner Paul Spits. The business has been prospering quite rapidly ever since. However, the tourism industry is dynamic and changing fast, in order to anticipate to the changes it has to compile …

International expansion has never been easy, but the global economy is changing, cultural and language barriers are fading and this facilitates companies in conducting business across the world. This paper explains different factors such as the internal analysis, but also the external analysis and the …

This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

The wedding planner company "Tropical Weddings" will be a new company on the market and will be a one-woman business. The wedding planner company will arrange weddings of Dutch couples who would like to marry in Curacao. The wedding planner will provide a full service wedding. The wedding planner's mission …

Cross-selling is the action or practice of selling among or between established clients, markets, traders, etc. or the action or practice of selling an additional product or service to an existing customer. Within Total Nederland N.V. the management has indicated it is an important matter which deserves …

In recent years, the effects of the physical environment on the healing process and well-being have proved to be increasingly relevant for patients and their families (PF) as well as for healthcare staff. The discussions focus on traditional and institutionally designed healthcare facilities (HCF) relative …

How to provide health clubs the possibility of offering distinctive services in an increasingly stronger and rapidly changing competitive environment? This was the issue raised by the Dutch fitness industry, which in recent years has grown markedly. Our study represents an extension of the dynamic capabilities …

Neckermann, one of the biggest tour operators in The Netherlands, wanted to improve the product placement on the lister pages of the website Neckermann.nl. This report provides a way to arrange the product placement for different customer segments on the website. In order to do so, the customer preferences …

This report provides different strategies of how to enter a new market with an important section on how media strategies play a big part in this. The family company, Citrine by the Stones, is a small luxury fashion jewelry company, based in Miami. To create more brand awareness in its EU markets, a new …