This thesis is about establishing an effective marketing strategy for MasterPeace, which will help generate publicity through the annual event on 5 May. MasterPeace is a non-governmental and non-profit organization with a European office based in Utrecht. It is a peace initiative that seeks to encourage …

In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

Hunkemöller is a global multi-channel retailer specialist in lingerie for women. With the headquarter in the Netherlands provides the company lingerie in 14 countries. The value of Hunkemöller is providing fashionable products at an affordable price. The Dutch company already implemented the mission …

The concept of focus on opportunities describes how many new goals, options, and possibilities employees believe to have in their personal future at work. In this multi-sample, multi-method study, the authors investigated relationships between focus on opportunities and general and daily work engagement …

In this dissertation, an answer is given to the following question: How can EU Naval Forces contribute to development in the DRC? By means of qualitative research, it has been found that EU naval forces could contribute to development in the DRC in various ways. Firstly, by means of assisting on the …

In the last few years, the phenomenon of piracy has grown tremendously, with special regards towards movies. In the past, a great number of film industries and other companies made huge losses or even went bankrupt. With the increasing interconnectedness of people, different networks have been developed …

This marketing communication plan will provide a research in order to reposition the Travel & Languages program as a part of the company Travel Active. Travel Active's program requires a repositioning because there exists a severe competition in the market of studying languages abroad. Due to the fact …

European tourism destinations are confronted with a trend toward increased environmental responsible behaviour. This trend seeks to improve the quality of life within those destinations for residents and tourists equally. Relating this subject to the principle of sustainable development, tourism destination …

This study examines the relationships between students’ perceptions of heavy study load, time spent on learning, study strategies, and learning outcomes. Student’s study strategies were measured with a short version of Vermunt’s Inventory of Learning Styles. It was possible to replicate 5 processing …

Swarm planning is a theory and practical approach to deal with uncertain futures. By anticipating scenarios such as a ‘post-carbon’ world and a ‘pre-adaptive’ landscape, it offers an alternative pathway to prepare for medium-term incremental and step changes. The focus is on the regional scale with a …