‘Old’ marketing, such as flyers and newspaper ads, did not work that well anymore for Sport2000 Bakker, and was becoming too expensive. They assumed that social media would be a cheaper, more effective, and goal-oriented marketing tool. Sport2000 Bakker was also seeking more customer participation and …

Introduction The current research focused on the price image of retailer X. The research concerned the drivers of the price image and the relationship between the price image and the consumer (buying)behavior. Through the deskresearch and fieldresearch the goal was to manage the expected price image …

This graduation research presents findings on how the start-up organisation BimBimBikes can overcome its current difficulties with the acquisition of new German customers. Although this research uses the start-up company as a basis for the investigation, it might be applied to similar businesses that …

Many argue that there is a reproducibility crisis in psychology. We investigated nine well-known effects from the cognitive psychology literature—three each from the domains of perception/action,memory, and language, respectively—and found that they are highly reproducible. Not only can they be reproduced …

The question which author has written a certain text has been around since people have started to put their ideas and thoughts into writing. Recent advancements in statistics and the capabilities of powerful machine learning algorithms have created a research field which is known as authorship attribution. …

This thesis is written for ‘Theater aan de Schie’ to determine which measures they should take to generate more revenue from the rental of the theater. This research provides insight into how companies find a location and which criteria they find important. This thesis used the Marketing RaDaR of Nate …

Introduction This rapport is commissioned by IMK Opleidingen. IMK Opleidingen is an educational institute that provides corporate and personal training and wants to improve personal and organizational performances. The providing services of IMK Opleidingen can be divided in the following categories: - Management …

The Massive Open Online Course (MOOC) movement is the latest ‘big thing’ in Open and Distance Learning (ODL) which threatens to transform Higher Education. Both opportunities and threats are extensively discussed in literature, comprising issues on opening up education for the whole world, pedagogy and …

Much of the literature and the academic discussion about the impact of Massive Open Online Courses (MOOC) in institutional strategic planning has been centred on the US context. However, data shows that although the US are responsible for the largest MOOC platforms and the most successful course provision, …