A Chinese colleague of mine said to me the other day: “You’re an old man!” I was really hurt by this remark, because first of all do I not feel old and secondly, there are things that I would definitively not like to hear from a young woman. My colleague on her part probably wondered why my reaction …

Social media is a trend in the field of marketing communications. Earlier research has shown that it is of great importance for organisations to embed consumer conversations in their marketing strategy. In our online and branded universe, this will only become more significant in the future. Unfortunately, …

The Dutch society of today is a very mixed one. Different cultures from all over the world come together in one small country. One of the reasons that the Dutch society contains so many different cultures is because of its colonial history. The Surinamese population is one of the many ethnical minorities …

purpose of this research is to design a high-level strategic communication plan that can help Spotzer to position their product or concept to small and medium enterprises in The Netherlands. The objective of the communication plan is to increase awareness of online video advertising to Dutch SMEs. These …

In the past years there have been many affairs involving ministerial responsibility. Sometimes the ministers had to resign and sometimes they resigned themselves. The fire at Amsterdam's Schiphol Airport which caused two ministers to resign, gave me reason to do research on this subject and to find out …

Sustainable development will be a major driving force for new developments in businesses. Most companies are very much aware of that but find it difficult to translate this insight into concrete actions. An often observed obstacle is that most, particularly SME's, find it difficult to evaluate how sustainability …

In The Guardian, Alan Rushbridger compared the future of newspapers to climate change. Five years ago, many climatologists were sceptical whether climate change was a real and serious issue. Today, most scientists agree that global warm ing is a fact of life. In the world of newspapers, at present, almost …

The Internet and computers increasingly determine our daily lives. This goes for almost everyone in the Netherlands. Still, it is mostly teenagers who are well informed on how to use all the possibilities of new technologies. They are building a digital world of their own that parents usually know very …

In this article, the main question is whether and, if so, to what extent online journalism raises new moral issues and, if any, what kind of answers are preferable. Or do questions merely appear new, since they are really old ones in an electronic wrapping, old wine in new bottles? And how does journalism …