‘The name attached to a brand can become a burden to the brand’s development, e.g. when wanting to access new activities, international markets, or simply when wanting to rejuvenate a brand’. (Kapferer, J., 2008, p. 417). Changing a company’s name, is not to be taken lightly, and could cause some serious …

Over the past few years the terms 'fair trade', 'sustainable' and 'organic' have become more present in combination with tea products in the supermarkets. These terms are used for many different goals. Some suppliers actually try to provide the consumer with a product that has been produced following …

Since its founding in 1948, North Korea has consistently been connected to committing crimes against humanity. The non-interventionist policies that were prevalent throughout the Cold War protected it from outside intervention. Indeed, any country could do as they pleased within its borders as state-sovereignty …

The third industrial revolution is often thought to be caused by the emergence of three-dimensional (3D) printing technology. There is an evolving digital ecosystem that in several ways parallels the early development of digital music formats for the consumer market. At the same time there are social …

Anthropology is traditionally broken into several subfields, physical/biological anthropology, social/cultural anthropology, linguistic anthropology, archaeology, and sometimes also applied anthropology. Anthropology of the environment, or environmental anthropology, is a specialization within the field …

In dit praktijkonderzoek wordt onderzocht of de methodiek die gehanteerd wordt in een zelfgeschreven boekje geschikt is. Het boekje is geschreven voor de minor ‘Beroepsmatig omgaan met rouw- en verliessituaties’. Uit vooronderzoek in de literatuur is voor mij naar voren gekomen dat er vaak gebrekkige …

Optical Coherence Tomography (OCT) is an imaging technique for collecting depth resolved information in human tissue based on an interferometer. With an imaging depth of between 1 and 2 mm, OCT is only used to investigate (near) surfaces. But with an axial (depth) resolution of between 2 and 10 μm, and …

Letting go of the firm or “my baby” as some entrepreneurs describe their creation, leads to a certain amount of stress (Rahim 1996, Kets de Vries 1999). Dealing with stress in singular events as the transfer of a business, is hardly been subject of research (Uy et al. 2012). Improving coping strategies …

Industries involved in creating, producing, commercializing and distributing content find themselves facing major change because of digitization. These include the music and film sectors, and for over a decade now also the games sector. Digitization is changing the face of the content industry, with …

Laboratory research was done on flat glass substrates to study the effect that brine salinity has on adhesion mechanisms between oil and clay particles. This is done by evaporating a small clay suspension droplet (6 ul) on a glass slide that leaves a thin layer of clay upon which oil can be attached. …