This thesis was aimed to advice the management of a luxury travel consultancy agency on how to adapt a new luxury travel concept, which would reflect current perceptions of the notion of luxury in the Dutch market. The literature review and a pre-research showed that even though there exists a variety …

Rent Your Room is a company in the pre-start phase.Rent Your Room will focus on rent intermediary for students. The idea was invented by Duco Kanij and based on his knowledge. The purpose of this report is to create a marketing plan for Rent Your Room. The problem statement is: ‘What mix of marketing …

Post-structuralist theory has frequently been discarded because of its theoretical character, extremely pluralist approach and lack of problem-solving attitude (Edkins, 1999 ; Campbell, 2013 ; Harcourt, 2007). Indeed, the main claim of post-structuralism is that reality is a socially-constructed artefact which …

Over the last decade, social media platforms have transformed the hotel industry. Companies such as Facebook and Tripadvisor have changed how hotels attract and communicate with (potential) customers. The Paleis Hotel is a boutique hotel with 20 rooms situated in the city centre of The Hague. Currently, …

The remarkable and continuous growth of the unmanned aircraft market has brought new safety related challenges, as those are recorded in various accident and incident reports. Although drones with an operating weight higher than 20-25Kgs are technologically advanced and often subject to standards (e.g., …

For their technological sustainability innovations to become successful, entrepreneurs can strategically shape the technological field in which they are involved. The technological innovation systems (TISs) literature has generated valuable insights into the processes which need to be stimulated for …

The twenty first century is characterised by the ubiquitous rise of developments throughout the globe’s industries. With accelerating changes in the fields of technology, energy and computing, the automotive industry is home to a wide range of developments. Through research, the main trends giving rise …

'' How can Almuntazar introduce their products to the Kuwaiti market ? To answer the central research question, three areas have been used for data collection and analysis. Survey data collection from 200 participants, 3 manager interviews on how they introduce new products within the market, and 3 …

This strategic sales report is realized by Thomas Vos, a student at the University of Applied Sciences in Leiden. On behalf of Metsens, a strategic sales report has been written in order to gain growth. Metsens’ target is to achieve a growth of 125% by conducting research aimed at the Metsens’ strategic …

This study is commissioned by OCLC to research the interest of customers of OCLC in hosted services. OCLC is a worldwide organisation that provides software and services to libraries in 170 countries. Libraries use these management systems to optimize their workflow. OCLC endeavours to satisfy the needs …