Concerns about the negative consequences of the excessive underpricing of the current arrangement in the initial public offering (IPO) market for the provision of entrepreneurial finance—book building—have led to research into the viability of auctions for IPO pricing and allocation. IPO firms face a trade-off …

The COVID-19 pandemic has sparked the debate on strengthening European-level cooperation and solidarity in tackling the disease. The debate has focused on several questions: Given the common threat to public health, is conferral of more competences upon the EU (1) desirable and (2) feasible? As for desirability: …

Background: For a stress-management app to be persuasive and impactful, designers and developers should obtain a clear perspective of the value proposition according to key stakeholders before development. However, this is often not the case. In order to increase the chance of creating an impact by means …

This paper addresses the design dilemmas that arise when distributed ledger technologies (DLT) are to be applied in the governance of artificial material commons. DLTs, such as blockchain, are often presented as enabling technologies for self-governing communities, provided by their consensus mechanisms, …

Advanced technology is a primary solution for the shortage of care professionals and increasing demand for care, and thus acceptance of such technology is paramount. This study investigates factors that increase use of advanced technology during elderly care, focusing on current use of advanced technology, …

The purpose of this research paper was to answer the central question: How can promotion of electric cars be improved on social media? In order to answer this question desk and field research has been used. First, desk research has been conducted by analysing several articles and marketing books. Multiple …

This research analysed the extent of brand awareness between DIYS Soap, Lush and Holland & Barrett and advised how can DIYS Soap improve its brand awareness in the Dutch market. DIYS Soap is a social entrepreneurship start-up based in Amsterdam which sells personal care products at a relatively high price …

This dissertation aimed to investigate how Kruidvat can improve their website to attract more customers. There has been a clear upward trend in online shopping in the Netherlands the past years. In order to gain and/or increase their competitive advantage, companies have to stay up-to-date and meet the customers’ …

Abstract Purpose This mixed-method study aims to contribute to the scholarly debate by outlining an individual-level theoretical framework for public value creation and evaluation that builds upon a social exchange perspective. It provides insights into the normative frames of primary stakeholders in …