This research utilizes qualitative data to answer the question, “How can a care label encourage emotional connection for a consumer-garment relationship?”. The understanding of numerous emotionally durable design theories and the development of a care label have built the base for this research. The …

This thesis explores why many people still hesitate to buy second-hand fashion, even though they care about sustainability. While the second-hand market is growing fast and expected to take up 10% of the global fashion market by 2025, many consumers still prefer to buy new clothes. This research looks …

The study compares the market potential of innovative goat-milk products in Canada and the Netherlands. Using both desk and field research, it maps out the factors that motivate—or deter—consumers from purchasing goat dairy. Elements such as taste perception, health beliefs, sustainability, and price …

Research Aim So far, Implementation Science has mainly focused on implementing and de-implementing specific evidence-based interventions. However, this is not always feasible. Implementation science has not yet formulated a response to this. We believe that implementation science can provide an opportunity …

This study analyzes how consumers in Germany and the Benelux perceive ready-made meals. Using a combination of surveys and in-depth interviews, five value dimensions are evaluated: taste, health, convenience, sustainability, and price/value. The results show that taste and convenience are the main drivers …

Urban experimentation has gained traction with (supra-)national and local politics as a method for catalyzing change in urban systems and practices. Yet, with experiments becoming more commonly driven by established actors, concerns persist about their potential to sidestep political issues of power, …

In turbulent times marked by environmental urgency and democratic uncertainty, Generation Z is emerging as a vital actor in sustainability transitions. Defined as those born between 1997 and 2012, Gen Z is known for growing up in a digital world, with strong values around inclusion, climate action, and …

Vertegenwoordiging Hanze duurzame event hoger onderwijs en uitreiking Sustainabul 2025

Presentatie over social return en social impact bij inkoop.

Rembang Regency is one of the regencies in Central Java that often experiences drought. Based on the results of the mapping of drought-prone areas for 2020 carried out by the Rembang Regency government, there are 63 villages spread across 14 sub-districts, 18,885 families are recorded as experiencing …