Positioneringsonderzoek. Door middel van onderzoek zijn de license to win, kerncompetenties en merkassociaties bepaald en is er een marketingcommunicatiestrategie opgesteld hoe Mason zich effectief kan positioneren en introduceren op de Nederlandse markt.

Laat medewerkers hun eigen duurzame inzetbaarheid vormgeven door middel van job crafting. Door coachgesprekken te voeren waarbij gebruik gemaakt wordt van de gesprekkentechniek grow en coachmethodiek sandplay kan job crafting tot uiting komen. Medewerkers worden op deze manier zich bewust van hun eigen …

The Russian travel and tourism sector shows a high potential to grow and become a main global player in the field of tourism. The tourism industry contributes about 5.9% to the total GDP of the country. In 2011, the sector’s total contribution was 3.4 million Rubles, or $106 billion dollars. (WTTC, 2012) …

Recent years have shown the emergence of numerous local energy initiatives (prosumer communities) in the Netherlands. Many of them have set the goal to establish a local and sustainable energy provision on a not-for-profit basis. In this study we carried out exploratory case studies on a number of Dutch …

As outlook of commercial cooperation and business alliances between India and the Netherlands remains promising and continues to grow, Indian and Dutch entrepreneurs who consider doing business in each other’s country, will need to understand one another. Peter Ester & Pieter van Nispen report on the …

Currently, only 22 percent of Dutch households consume a dairy dessert on a daily basis. FrieslandCampina, market leader in the Dutch dairy category, set a goal for 2013 to increase this to 23 percent. Mona, one of their brands, is set to be one of the driving forces in the category's growth.The brand …

“Together a family” is a research on the effect of the module Psychomotor System therapy (PMST) on the positioning of the parents in a family with at least one child with the diagnose autism. Autism does not only affects the child, but the whole family. PMST can give a family the opportunity to grow and …

The increasing commercialisation of the sports sector and changing consumer demands are some of the issues that create challenges for non-profit sports in contemporary society. It is important for managers and marketers of these organisations to innovate because innovation is a way to grow within a competitive …

This marketing communication plan will provide a research in order to reposition the Travel & Languages program as a part of the company Travel Active. Travel Active's program requires a repositioning because there exists a severe competition in the market of studying languages abroad. Due to the fact …

On 26 January 1998, during a press conference in the White House, President Bill Clinton famously told the nation, "I did not have sexual relations with that woman, Miss Lewinsky" (Clinton, 1998). Now, 15 years later, almost everyone can still recall those famous words. In this dissertation, the interaction …