This following report contains the bachelor paper as part of the study at the “Saxion Hogeschool” in the specific faculty of social services. The main question to that studie is: “In which way can and should medial knowledge be part of the professionality of a social worker within the field of Open Child …

Social media, such as Facebook, offer brands the opportunity to reach their target audience in a less obtrusive way than traditional media, through sponsored posts. Regulations require marketers to explicitly inform consumers about the commercial nature of these posts. This study addresses the effects …

There is a growing number of eHealth interventions aiming at enhancing lifestyle to address obesity. However, the existing interventions do not take the emotional aspects of obesity into account. Forty percent of the overweight population is an emotional eater. Emotional eaters gain weight because of …

This thesis is written for ‘Theater aan de Schie’ to determine which measures they should take to generate more revenue from the rental of the theater. This research provides insight into how companies find a location and which criteria they find important. This thesis used the Marketing RaDaR of Nate …

Introduction This rapport is commissioned by IMK Opleidingen. IMK Opleidingen is an educational institute that provides corporate and personal training and wants to improve personal and organizational performances. The providing services of IMK Opleidingen can be divided in the following categories: - Management …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

The development of the World Wide Web, the emergence of social media and Big Data have led to a rising amount of data. Information and Communication Technologies (ICTs) affect the environment in various ways. Their energy consumption is growing exponentially, with and without the use of ‘green’ energy. …

Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity …

As one of the most attractive Western European countries for refugees, Germany has experienced a large influx of migrants since the beginning of the Syrian Civil War in 2011. It has the highest influx number of migrants in 2014 since 1992. Since Germany is not prepared to deal with this unexpected …

Over the last decade, social media platforms have transformed the hotel industry. Companies such as Facebook and Tripadvisor have changed how hotels attract and communicate with (potential) customers. The Paleis Hotel is a boutique hotel with 20 rooms situated in the city centre of The Hague. Currently, …