In this report the marketing plan of Primark will be discussed. Primark was established in 1969 and is originally an Irish brand. After 1969, Primark expanded very quickly to several other countries. Its main goal is to sell inexpensive clothing and other accessories for women, men, children next to …

Airports look alike all over the world. Schiphol has conformed to the patterns of the airport, but its unique design makes it stand out. The book Megastructure Schiphol looks into the history of the Netherlands’ most famous national airport and its sophisticated appearance. Schiphol has grown in fits …

De ambiance in een winkel wordt een steeds belangrijker verkoop aspect. Bedrijven doen er alles aan om de stemming van klanten te beïnvloeden. Zo brengen supermarkten met een uitgekiende muziekkeuze hun klanten in een vrolijkere koopstemming en weten winkeliers dat de geur van versgebrande koffie of …

This chapter will give the reader a clear overview of the whole graduation assignment. The problem situation, applied theory, research, conclusion and advice are summarized into a cohesive and coherent piece of text in the following part. Retailers of small fashion stores are facing huge competition …

This chapter deals with a fascinating, and for some disturbing, phenomenon in the domain of the media and entertainment industries: unauthorised file sharing, in some cases also referred to as piracy. The latter term, however, was originally used to refer to the organised production of a counterfeit …

Dit boekje geeft de resultaten weer van het project Future Store van het Saxion Kenniscentrum Design en Technologie. Het gedrag, de behoeften van de consument, trends en de technologische ontwikkelingen veranderen in een rap tempo. Om deze veranderingen te kunnen bijbenen hebben retailers, MKB- bedrijven …

Tally Weijl is an expanding fashion company possessing the financial and internal resources to expand. The research question of this paper is: What could be a suitable entry strategy for Tally Weijl to penetrate the German market with a sleeping wear line? An internal analysis of Tally Weijl tells that …

Carpal tunnel syndrome (CTS) is the most commonly diagnosed peripheral neuropathy due to entrapment. This syndrome is currently being diagnosed clinically, often confirmed through the use of neural conductivity studies (NCS). Over 25 percent of the cases are still missed using this method, while NCS …

Participation in everyday occupations influences people's health and well-being. To enable individuals to do the activities they want and need to do is the main concern of occupational therapy practice. Many daily occupations are universal, but they also depend on culture. The development of the Activity …