This dissertation examines how European integration and Welsh devolution have affected the Welsh identity. Devolution and European integration are the most important institutional process to have affected Wales in the last 40 years. These political processes have caused shifts of power leading a rethinking …

Nowadays, sustainable development is considered as an important topic in the policy of organizations. Duurzame Bruiloft is a one-man business that organizes sustainable weddings, which helps to reduce co2 emission. Duurzame Bruiloft operates in the Netherlands, but wants to enlarge its market to the …

This marketing communication plan will provide a research in order to reposition the Travel & Languages program as a part of the company Travel Active. Travel Active's program requires a repositioning because there exists a severe competition in the market of studying languages abroad. Due to the fact …

Bax.shop.nl is an online music store for DJs, producers and musicians. The last few years Bax-shop.nl is dealing with fast growing developments. Due to these developments there has been chosen to launch an online store for France at the beginning of 2013, and as this store has been launched, Bax-shop.nl …

In the multi-billion dollar game industry, time to market limits the time developers have for improving games. Game designers and software engineers usually live on opposite sides of the fence, and both lose time when adjustments best understood by designers are implemented by engineers. Designers lack …

This report provides a concise interpretation of the findings concerning expats as a new target audience for Movies that Matter Festival in The Hague, the Netherlands. For a communication professional in the film industry it is important to have clear objectives - in the case of Movies that Matter Festival, …

International expansion has never been easy, but the global economy is changing, cultural and language barriers are fading and this facilitates companies in conducting business across the world. This paper explains different factors such as the internal analysis, but also the external analysis and the …

This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

For a few years now, Holland Casino has struggled for financial survival of the ongoing economic crisis. The financial situation is bad and there are no signs of improvement in the near future. The flow of foreign visitors is declining, and to achieve a reversal of this process a new marketing strategy …

This thesis aims to test the credibility of the Responsibility to Protect principle ("R2P") by looking at how the principle was applied in Libya and addressing the question of why R2P was not applied in Syria. The first part of the thesis is about the origins and definition of R2P. The second part compares …