Over the past two decades, leaders in the global economic broadcasting system have encouraged the liberalisation of the free market in hope that channels would spread the content of local shows to the rest of the world (European Commission). In recent years, however, awareness of the detriments of internet …

The aim of this research project is to provide an advice on how can healthcare professionals – doctors, hospitals and insurance companies make a (better) use of social media in order to generate awareness and engage general public in personalised medicine. In order to reach this aim an extensive desk …

Social media play an important role in the rapidly changing dynamics of government organizations and their interaction with the public. Governments are facing changing demands at organizational level due to the exponential growth of connections, networks involved in social issues and collaboration within …

Crowdfunding is gaining popularity as a viable means to raise financial capital for good causes, cultural goods, new products, and ventures. Little empirical research has been done to understand crowdfunding and basic academic knowledge of its dynamics is still lacking. By data mining the crowdfunding …

Hanze Honours Lecture, 19-12-12. Het lectoraat Regisseren van Ondernemende Netwerken richt zich op onderzoek naar het effect van regisserend leiderschap in een wereld waarin internet nieuwe verbindingen tussen mensen en organisaties creëert.

Presentatie, gehouden tijdens de: TEDxHanzeUniversity. ‘Een conferentie over innovatie en verwondering’, op 03-10-2012 te Groningen. TED betekent Technology, Entertainment, Design.

Technology has been evolving rapidly throughout the years and the Internet has become a dominant marketing tool. Traditional media has been losing ground because of new media channels. Information can be shared globally through the use of social media. In today's global village, viral marketing is becoming …

This paper presents a multidisciplinary conceptual framework which proposes the symbolic-based eco-genetic process for dealing with complex patterns characterized by multilevel and fuzzy territorial governance, and interrelatedness between the physical world and the symbolic and socially-culturally constructed …

Visualisatie van het netwerk: INNNL.biz De International Business School werkte aan het deelproject International Network Northern Netherlands. Samen met een aantal partners is een website ontwikkeld waar noordelijke professionals hun netwerk kunnen delen en visualiseren. Daarnaast werd onderzoek verricht …

This study aims to contribute to an emerging literature that seeks to understand how identity markers on social networking sites (SNSs) shape interpersonal impressions, and particularly the boundaries that SNSs present for articulating unconstrained “hoped-for possible selves.” An experiment employing …