This report shows the online customer journey of Hotel van Oranje. It finds that there are negative touch points with the younger generation and it is leading to customer dissatisfaction of the website. Key recommendations are:  A new responsive website for Hotel van Oranje  Monitoring the touchpoints …

De organisatie verkoopt producten via winkeliers in Nederland en andere Europese landen. Omdat de verkoop via derden gaat, hebben zij geen idee wie hun klanten zijn. Zij hebben echter wel grip op de online activiteiten van hun socialmediakanalen. De organisatie is al een paar jaar online te vinden …

E-grocery is a worldwide phenomenon and can provide companies new revenues and value-producing opportunities. It is becoming a race where companies strive to gain first-mover advantages. But e-grocery is also facing several challenges, which can be extended to Baltic market, due to the fact that the …

The booming market of mobile applications has also given birth to an entirely different market, namely that of mobile app discovery. Companies try to respond to those customers who have a hard time finding useful ones between the millions of apps in the app stores. Playground, a marketing agency located …

The main purpose of this dissertation is to find out how companies can use Youtubers for the promotion of their products, and how companies can do this in an efficient way. The central question of this research will be: “ How can companies use Youtubers to promote their roducts?” In order to answer this …

De service-tak van SOCIALR verleent o.a. online advertising voor haar klanten, hierbij geeft SOCIALR haar klanten graag inzicht in de statistieken over de online advertising campagnes. Deze statistieken dienen online en real-time te zijn. Tot nu toe heeft SOCIALR dit gedaan met behulp van een externe …

Wat zijn de verlangens en behoeften van jongvolwassen kerkverlaters, op zoek naar christelijke zingeving ? Dit onderzoek naar wat jonge kerkverlaters wél willen geeft een hoopvol beeld van een zoektocht naar God en geloven. In opdracht van het online platform Lazarus. Een afstudeeronderzoek dat bestaat …

Background: The care for children with a chronic kidney disease (CKD) is complex. Parents of these children may experience high levels of stress in managing their child's disease, potentially leading to negative effects on their child's health outcomes. Although the experienced problems are well known, …

In many cities, pilot projects are set up to test or develop new technologies that improve sustainability, urban quality of life or urban services (often labelled as “smart city” projects). Typically, these projects are supported by the municipality, funded by subsidies, and run in partnerships. Many …

The research in this dissertation explores the social significance of local memory websites. Local memory websites offer local residents a platform where they collect and share memories about particular places or experiences in their neighbourhoods and districts. Following a systematic review and a broad …