Streekbox is an organisation in delivering fresh food meal kits, which is still a developing organisation. The brand value of Streekbox is: “we connect people with local and healthy products”. Within the organisation, there was no focus on the Customer Journey. The organisation wants to map its Customer …

Company A offers different product types: comfort en luxury. Company A has concluded that the sales of the category luxury is lower than the category comfort. There are different ways concerning online marketing to raise this sale. This research focusses on social media. The primary purpose of this study …

The expansion into a foreign market brings with it many considerations and problems. MrWork, a small company specialized in recruitment via Social Media, would like to enter the German vacancy market. This report describes and evaluates the current situation in the German vacancy market and gives a range …

In this essay, the smartphone as a new technology and medium is analysed with regards to its effects on individuals and society. McLuhan’s tetrad serves as a framework for analysis, consisting of a set of four effects to examine media in their historical context and present environment as well as the …

BACKGROUND: Most studies on multiple health risk behaviors among adolescents have cross-sectionally studied a limited number of health behaviors or determinants. PURPOSE: To examine the prevalence, longitudinal patterns and predictors of individual and multiple health risk behaviors among adolescents. …

The main purpose of this dissertation is to find out how companies can use Youtubers for the promotion of their products, and how companies can do this in an efficient way. The central question of this research will be: “ How can companies use Youtubers to promote their roducts?” In order to answer this …

This final paper analyzes the reasons why the client, IHS, The Institute for Housing and Urban Development Studies of Erasmus University Rotterdam, faced decreasing numbers in the Latin American students in the past few years. The scope of the research is to determine the internal and external factors …

Since 2013, the Dutch baby care brand NAÏF successfully sells their natural-based baby care products on the Dutch market. NAÏF’s main products include shampoo, wash gel, body lotion, diaper cream, nurturing cream, bath oil and baby oil. From 2013 to 2016, NAÏF has been expanding their sales on an international …

The purpose of this dissertation is to find out how Sanoma Media Netherlands B.V. is improving their customer engagement by using online native advertising. There are several measuring methods on how to examine the degree of customer engagement. The methods are based on the purpose of the advertisement. …

Full text beschikbaar met HU-account. Sinds de opkomst van sociale media spelen de toepassing en het bereik ervan in toenemende mate een rol, ook bij rampen en crises. De vraag rijst dan hoe daar in de crisiscommunicatie en het crisismanagement effectief mee om te gaan. Uit literatuuronderzoek en een …