This marketing communication plan will provide a research in order to reposition the Travel & Languages program as a part of the company Travel Active. Travel Active's program requires a repositioning because there exists a severe competition in the market of studying languages abroad. Due to the fact …

The starterstraject is a project set up by the Chamber of Commerce and the city of Zoetermeer. The goal of the starterstraject is to give the starting entrepreneur a head start. The starting entrepreneur is prepared for the risks and difficulties that arise when starting a new business. The starting …

This research paper analyses the concept of cultural diplomacy and what role it could play on promoting Human Rights and building sustainable peace in the Eastern Mediterranean, with a specific focus on Turkey. After the recent events occurred in the Middle East, the so called Arab Spring, Turkey has …

According to the Dutch parliament, Holland is still recovering from the Euro crisis. The Euro crisis starts with the malfunctioning tax system of Greece and the consequences are felt throughout the whole of Europe. It is a very difficult time for companies and especially for exporting companies. However, …

Whereas most continents see circulation of newspapers drop, Latin America is one of the few areas in the world with rising newspaper circulation. A substantial part of this rise is caused by the introduction of free newspapers in a dozen countries on the continent. We map this development, discuss possible …

Individual cities across the globe are profiling themselves as attractive cities. Their aim is to attract groups such as tourists, new inhabitants, businesses and students; that will result in a growth of economy (Kotler, Economic development, 1993, p. 75). City marketing is an excellent tool to use …

This dissertation explores the controversial concept of the green economy and the rapidly increasing environmental concerns associated to the heavy energy industry. The main objective of this paper is to investigate how China's 12th Five-Year Plan responds to the green economy paradigm. Hence, it examines …

This research is a fundamental part of a Chilean government project called: "Sharing key success factors and experiences in trade in services for SMEs" which has been proposed to the Asian Pacific Economic Cooperation (APEC), with the aim of sharing experiences and key success factors which promote the …

The differences between Chinese aid and traditional aid can be found in all aspects of the traditional and Chinese aid policies. Significant differences have been illustrated in its history, principles and in the impact on the recipient countries. The landmarks in the historical development of the Chinese …

The Dutch greenhouse horticulture industry is characterized by world leadership in high-tech innovation. The dynamics of this playing field are innovation in production systems and automation, reduction in energy consumption and sharing limited space. However, international competitive advantage of the …