Technology has been evolving rapidly throughout the years and the Internet has become a dominant marketing tool. Traditional media has been losing ground because of new media channels. Information can be shared globally through the use of social media. In today's global village, viral marketing is becoming …

The aim of the present study was to gain a better understanding of the content characteristics that make online consumer reviews a useful source of consumer information. To this end, we content analyzed reviews of experience and search products posted on Amazon.com (N = 400). The insights derived from …

EPIC wil een nieuwe review website 'onzedroomkeuken.nl' gaan ontwikkelen die inkomsten gaat genereren door de verkoop van online bannering. Potentiële adverteerders zullen dus de meerwaarde van de site moeten inzien. Hiervoor is een hoog aantal bezoekers richting de website van groot belang.

Mediated communication is moving away from the traditional concept of oneway mass communication in which a centrally located sender addresses a mass audience. In today’s interactive media landscape, people formerly known as ‘the audience’ are increasingly dictating the creation and dissemination of information. …

During the past decade there has been a huge increase in the number of internet users, this has among other things resulted in a high growth of online networks. Many network providers are trying to attract new members, the competition is fierce. Therefore the purpose of this study was to investigate …

Expectations are high with regards to smart home technology. In particular, smart home technology is expected to support or enable independent living by older adults. This raises the question: can smart home technology contribute to independent living, according to older adults themselves? This chapter …

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Hutong School is one of the leading Chinese language schools in Beijing and Shanghai under international management. Next to providing intensive Chinese courses along with additional amenities, the institution also places students to suitable internships. These students also attend Chinese classes with …