In the psychological field, a lot of progress has been made in values theory. In marketing theory, however, the use of values has been undervalued. Despite the widespread managerial use of brand values, attention has remained focused on the brand personality concept. This book intends to provide a new …

When children are not ready to write, assessment of fine motor coordination may be indicated. The purpose of this study was to evaluate which fine motor test, the Nine-Hole Peg Test (9-HPT) or the newly developed Timed Test of In-Hand Manipulation (Timed-TIHM), correlates best with handwriting readiness …

Smart home technologies are a large potential market for the construction and building services industry. This chapter discusses the topics consultants, installers, and suppliers of home automation systems encounter when working in the field. Improved communication skills and more flexible approaches …

This report is created for advertising agencies that are looking for ways to reach the 50+ consumer by means of the marketing communication technique: branded content. The report contains information about the implementation of branded content as integrated part of the marketing communication strategy …

The future of traditional print media such as newspapers and magazines has gradually become a topic of discussion over the last few years. Due to the increase in digital media consumption, traditional media companies see their newspaper subscriptions decline and print magazines are slowly disappearing …

Purpose: To provide an overview of factors influencing the acceptance of electronic tech-nologies that support aging in place by community-dwelling older adults. Since technologyacceptance factors fluctuate over time, a distinction was made between factors in the pre-implementation stage and factors …

Public lighting’s primary purpose is nighttime visibility for security and safety. How to meet so many requirements of so many stakeholders? The key to developing a good plan is to relate lighting to functions of public spaces, because street lighting is more than a technical requirement, a security …

De onderhandelingen tussen de EU en de VS (Transatlantic Trade and Investment Partnership - TTIP) begonnen in 2013. Ze hebben als doel het slechten van handelsbarrières en het harmoniseren en standaardiseren van voorschriften. In de thesis wordt onderzocht, in hoeverre de regelgeving in de EU op het …

In this paper we present the concepts and implementation of a data space system for the management of data from heterogeneous sources in the criminal justice field. Our system exploits domain knowledge in the field of justice to streamline and to relate the content of different databases in the chain. …

Introduction: Primary care has a central role in integrating care within a health system. However, conceptual ambiguity regarding integrated care hampers a systematic understanding. This paper proposes a conceptual framework that combines the concepts of primary care and integrated care, in order to …