Full text beschikbaar met HU-account. Sinds de opkomst van sociale media spelen de toepassing en het bereik ervan in toenemende mate een rol, ook bij rampen en crises. De vraag rijst dan hoe daar in de crisiscommunicatie en het crisismanagement effectief mee om te gaan. Uit literatuuronderzoek en een …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

Research in the Netherlands on the success of students in higher education is highly influenced by Tinto’s integration theory. This paper is part of a broader PhD research, in which I investigate the possible influence of the use of social media (Facebook) by students. By comparing various studies conducted …

This research has been conducted in order to find out how the Indian government can use marketing expenditures effectively to increase tourism from Millennials in the Netherlands. The travel and tourism industry is the largest service sector and one of the most important sources of income for India. …

The main purpose of this dissertation is to find out how companies can use Youtubers for the promotion of their products, and how companies can do this in an efficient way. The central question of this research will be: “ How can companies use Youtubers to promote their roducts?” In order to answer this …

Adaptive systems – fun for everyone! Presentation for honors students of CMI on the use of adaptive systems in the design of interactive media for social problems.

Self-tracking devices and sustainable employability.Employees’ level of sustainable employability is influenced by their health. In our study we tested whether self-tracking devices – devices that provide the user with reliable and continuous feedback on one or more health domains – can be useful tools …

About this publication: In their new work research collective Ippolita provides a critical investigation of the inner workings of Facebook as a model for all commercial social networks. Facebook is an extraordinary platform that can generate large profit from the daily activities of its users. Facebook …

BACKGROUND: Given the negative consequences of early alcohol use for health and social functioning, it is essential to detect children at risk of early drinking. The aim of this study is to determine predictors of early alcohol use that can easily be detected in Preventive Child Healthcare (PCH). METHODS: …

- Overall: Politicians need to be educated at least to a basic level in the range of communications options that are available for region branding, to prevent a default position of using for example television simply because that is what politicians are familiar with. - Trade missions: widely used though …