Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

The primary research question for this project was “How can Royal FloraHolland increase the consumer spending on Dutch flowers and plants in Turkey?” with the aim to study causes and reasons for the low consumption of flowers and plants in Turkey. The research question was answered through desk and …

Following on from successful early intervention programs abroad, the Netherlands also introduced a number of different programs to tackle educational disadvantage in preschool and early years education. Studies that investigate the effects of Dutch early childhood interventions have been published since …

The competence profile Learning to Innovate has been specially developed for the honours programme at Rotterdam University of Applied Sciences. The added value of an honours programme has been examined in consultation with the professional field. Professional practice has a need for people who can think …

This paper describes the robustness determination and optimization of L-cysteine addition for total mercury content determination by Instrumental Neutron Activation Analysis (INAA). Instrumental Neutron Activation Analysis is an analysis technique to measure concentrations of chemical elements regardless …

In certain conditions, (part of) an oil spill can disappear from the water surface through a process called natural dispersion. One available oil spill response option is to enhance this process by addition of dispersants (chemical dispersion). An informed decision for such response requires insight …

The next generation fulfilment centres are large logistic properties that respond to the growth of business to consumer e-commerce. To respond appropriately, these custom-made properties have to provide an optimal environment aligned to the e-retail strategy to generate as much productivity, cost reduction …

Measuring the added value of housing for primary education.

This formative study introduces DojoIBL, a web-based platform to support collaborative inquiry-based learning processes. By supporting communication and collaboration with new technological affordances, DojoIBL aims at nurturing communities of inquiry. The study elaborates on the theoretical underpinning …

This thesis is written for Kwekerij De Vesting to determine to what extent a brand of zucchinis can be successful within the Dutch market. Kwekerij De Vesting started to grow zucchinis without any knowledge of the Dutch market in February 2015. This research assesses the needs and desires of the potential …