We present insights from literature on enterprising behaviour and competence followed by an application of the competence perspective. Data collection is based on the critical incident technique among 205 entrepreneurs. The study shows how entrepreneurial behaviour benefits from an integrating competence …

The content that has been written regarding this thesis report about personal branding should serve as a guideline for young entrepreneur and how they could be successful by using the personal branding strategy.. The content was written based on the following main question: why should young entrepreneurs …

Small retail entrepreneurs in the Netherlands are confronted with declining turnover and ROI. A decrease and even disappearance of small retail in town centres, suburbs and villages is not just a loss of income for the people involved. It constitutes also a loss of attractiveness and economic viability …

Aimforthemoon, a collective of young entrepreneurs who start ventures and carry out business development projects for experience entrepreneurs, was looking for an effective and focused brand identity as a way to structure their marketing and communication strategy. Using the archetypal theory of Carol …

A recent study by the Chamber of Commerce stated that the number of female ethnic entrepreneurs has been rising over the years. In particular, the Turkish female entrepreneurs are ahead. However, the reason why these numbers are increasing has not been given. Therefore this research paper will examine: …

This dissertation was created with the goal to examine how online shopping has changed retail, specifically department stores and their business model, and to recommend a course of action and business model for entrepreneurs considering starting an (online) department store. There are several recommendations …

The relationship between China and the Netherlands can be situated on a dynamic scale. Chinese entrepreneurs are finding their way to the Netherlands, thereby continuously renewing and shaping this relationship. Currently, there are about 300 Chinese companies in the Netherlands, which amounts to approximately …

The goal of this research is to provide an advice for an independent product designer, on which branding strategies to use for the market launching of a product that he has recently developed. This thesis also gives answer to the research question “What is the most suitable online product branding strategy …

Does Northern Europe possess unique characteristics that cannot disappear and do not need to disappear, or will globalisation inevitably result in uniformity, divested businesses, lower wages and huge pressure on social security provisions? This is one of the main questions addressed by the authors. …

This could be the future Blue Corridor when activated by Open City Innovation! A unique, mixed and healthy urban area with freedom harbour character. Where people work and live, where culture unfolds and with Campina as hotspot for starting entrepreneurs. In the same time it is a payable and sustainable …