This conceptual paper wants to emphasis the use of the concept of sustainability within logistics and especially transportation. While working on a new tool to help companies develop sustainable European networks, we discovered that we want to use a specific concept of sustainability: People, planet …

Purpose - The purpose of this paper is to propose a fundamentally new extension of the marketing paradigm. This is theoretically and practically necessary since in the authors' view there is an insufficient balance between customer and brand thinking. Design/methodology/approach - While the marketing …

Reporting is a significant critical success factor for a sustainable development, and in the packaging industry an overall willingness to report and disclose information is determinable. It facilitates awareness for sustainability relevance, provides environmental benchmarking and motivates towards change …

Markzware is a software company that offers solutions for prepress, printing, publishing and the graphic sector. Markzware Europe operates successfully throughout Europe. Although the company also has a communication channel in Poland, it seems the communication is not as successful as it could be. The …

Colgate-Palmolive is an American company which operates on international level with the production and selling of oral, personal and home care products and pet nutrition products with a good price-quality relation. The organisation has set up a sales and marketing organisation in Spain in order to launch …

Teacher education is in a state of change. There is a new focus on professional competence, including the competence for further development and learning, conceived of as workplace learning. Teacher shortages put pressure on the development of alternative routes to teaching. The arrival of prospective …

The aim of this study was to investigate if physiotherapists had knowledge and skills in applying Bobath-based therapy (BB), also referred to as Neurodevelopmental Treatment, in the care of stroke patients and if they generally used the therapy in daily practice. This is because of the important emphasis …

Demand Driven Care plays a key role in the modernization of the Dutch health care system. This modernization is needed because a) clients’ needs for care increases quantitatively as well as in diversity, b) the financial means for collective services are inadequate, c) the accessibility of health care …

International joint ventures (IJVs) are frequently stated to be increasingly popular but with significant managerial dissatisfaction in their operations (Madhok, 1995a). Therefore, a great deal of attention has been paid to the performance of IJVs (e.g. Contractor and Lorange, 1988; special issue of …

Real sustainable development involves a drastic reduction in environmental ánd social effects compared to our present ways of satisfying our needs. A system approach is asked for, taking into account total chains for resource use and production, paying attention to cultural and socio-economic factors …