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Zocht je misschien: kale, kalf, denk, deny?

Aligning perspectives: retailers and Generation Z consumers in the second-hand fashion market

Annuska Toebast; M.P.N.C. Soyer; Tijs Timmerman; M.P. Hekkert; K.L. van den Broek

Purpose This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and …

2025-10-28Economie & ManagementArtikel

What sustainable fashion retailers presume about consumer motivations and how they try to persuade consumers to purchase their product

Annuska Toebast (Onderzoeker); K.L. van den Broek (Onderzoeker); Tijs Timmerman (Lector)

Retailers play an important role in persuading consumers to purchase sustainable fashion (SF), but little is known about how, and why, SF retailers persuade consumers. This research aims to understand their choices for marketing and communication tactics. We interviewed 25 SF retailers about the drivers …

2023Economie & ManagementConferentiebijdrage

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Aligning perspectives: retailers and Generation Z consumers in the second-hand fashion market

What sustainable fashion retailers presume about consumer motivations and how they try to persuade consumers to purchase their product

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