In the last few years, the phenomenon of piracy has grown tremendously, with special regards towards movies. In the past, a great number of film industries and other companies made huge losses or even went bankrupt. With the increasing interconnectedness of people, different networks have been developed …

NICE International being among the first entrants in Gambia market, has enjoyed good business as a provider of internet and cinema services in Gambia. However, with the rise in internet penetration and cinema services in Africa and specifically Gambia, there has been increased competition in these services …

This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …