In the last decade, directed from the European Union, entrepreneurship and entrepreneurship education became a main topic on both, political and strategic managerial agenda’s. Despite the enormous effort and money invested, the failure rate of starting entrepreneurs seems to be stable. Next to an increase …

The human memory has an associative nature. Association and mental visualization combine skills and structures of the left and right brain halves. It is easier to remember pictures, photographs or drawings than words or sentences. In fact, it usually takes a lot of effort to remember words and sentences …

Metaphor is one of the important discursive themes in organizational literature (Grant et al.,2001). Metaphors play an important role in the discourse within organizations as well as in theorizing about organizations. This empirical paper focuses on the latter by analysing the role of metaphor in the …