My research project delves into sentiment analysis of 11,005 English-language TripAdvisor reviews of culinary establishments in Hordaland, Norway, aiming to offer actionable insights for culinary establishment owners / operators in the region. By analyzing positive and negative aspects and overall sentiments …

Digital Humans are the new way to personalize digital interactions with your customers while building trust and rapport. Because the prove of innovations is in the numbers, in this session Guido Jongen (founder of Virtually Human) and Lotte Willemsen (Professor on the Rotterdam University of Applied …

This research report presents the current potential expansion opportunities for Medisol in Greece and the Czech Republic. The report uses competitive analysis, market research and discussions/interviews to identify strategies for increasing sales in these markets. Medisol has long been committed to expanding …

This report addresses the pressing issue of digital readiness among small and medium-sized enterprises (SMEs) in the hospitality industry in The Netherlands. The research explores the barriers and enablers of digital adoption and aims to identify strategies to enhance digital readiness. The significance …

The following research project was designed to increase brand recognition and awareness for Lagerwal, a vibrant new beer garden and venue for cultural events located in Amsterdam North. Lagerwal wants to establish itself in Amsterdam's vibrant hospitality scene and aims to target millennials (23-35) …

This video provides small and medium enterprises (SMEs) with a concise breakdown of the costs involved in initiating a data science project. It categorizes expenses into three primary areas: personnel, infrastructure, and data-related costs. Through a practical example of a marketing agency’s venture …

Voice intelligence is a revolutionary “zero-touch” type of human-machine interaction based on spoken language. There has been a recent increase in the number and variations of voice assistants and applications that help users to acquire information. The increased popularity of voice intelligence, however, …

This research justification presents the possibilities for AutoVentura on the fleet sales market. The research was initiated because more brand awareness has to be created for AutoVentura. AutoVentura positions itself in the niche of luxury cars and high-quality service. The strategy that has been chosen …

Due to changes in technology and customer behaviour, entrepreneurial firms have to constantly innovate. Here, service innovation has appeared as a successful way to overcome the dead-end road of competition (Bouwman & Fielt, 2008). Thus, entrepreneurial firms are increasingly asked to develop competences …

Big data analysis can change the global tourism and hospitality industry, providing deeper knowledge and greater insights and increased relationships regarding e-travelers. The purpose of this study is to present a mapping literature review and a research articles' classification regarding big data and …